新展网

　　展会概况

　　EXHIBITION BACKGROUND

　　体育是强国之举，强国是复兴之途。随着政策利好、人民体育消费需求的提高，体育用品行业的发展将进入新时期，体育产业在满足人民日益增长的美好生活需要方面发挥着不可替代的作用。在新形势下，强化体育产业要素保障，激发市场活力和消费热情，推动体育产业成为国民经济支柱性产业。相关数据显示，2020年全国体育产业总规模超过3万亿，全民健身公共服务体系的完善与全民健身行动的推进，到2025年体育产业总规模超过5万亿元。蔚然成风的全民健身也成为中国富强、民主、文明、和谐的新标签。2022年即将举办的北京冬奥会与冬残奥会是中国彰显大国情怀的窗口，是世界重新认识中国的契机。近日上海刚刚发布了《上海市体育发展“十四五”规划》，提到体育发展是上海建设“五个中心”和具有世界影响力的社会主义现代化国际大都市的重要助力，也是上海继续当好全国改革开放排头兵和创新发展先行者的重要任务。并特意提到优化上海体育产业营商环境，推动体育产业集聚化、融合

　　化、品牌化发展，积极培育体育产业新技术、新业态、新模式，增强体育产业的国际竞争力、影响力和辐射力。同时，「双减」政策的落地都将给中国体育用品产业带来新的发展机遇。

　　Sports can build a country into a leading sporting power, and a powerful country is the way to rejuvenation.With favorable policies and the increasing demand for sports goods, the development of the industry has entered a new era, playing an irreplaceable role in satisfying the people's growing needs for a better life. Underthe new situation, it is of great significance to strengthen the guarantee of the elements of the sports industry,stimulate market vitality and consumer enthusiasm, which will promote the sports industry to become a pillar industry of the national economy. Relevant data show that the total scale of the national sports industry was 3 trillion yuan in 2020. With the improvement of public service system of national fitness and the advancement of the national fitness campaign, the total scale of the sports industry will exceed 5 trillion yuan by 2025. The trend of national fitness has also become a new label for China's prosperity, democracy, civilization, and harmony. The Beijing Olympics and Paralympics Winter Games to be held in 2022 are not only a window for China to demonstrate the responsibility of the great power, but also an opportunity for the world to recognize China again. Obviously,China's sporting goods industry will usher in a major opportunity for development. Recently, the "14th Five-Year Plan for Sports Development in Shanghai" just released by Shanghai government puts forward that sports development is the "five centers" for the construction. It is not only an important boost to the socialist modern international metropolis with world influence, but also an important task for Shanghai to continue to be the vanguard of reform and opening up the country and a pioneer in innovation and development. Meanwhile,the plan also specifically pointed out that it is necessary to optimize the business environment of thesports industry in Shanghai, promote the development of the sports industry to integrate industry cluster and brand, actively cultivate new technologies, new formats, and new models, and enhance the international competitiveness, influence and radiation of the sports industry. Besides, the implementation of the "double reduction" policy will bring new development opportunities to China's sporting goods industry as well.

　　新的机遇

　　NEW OPPORTUNITY

　　为积极响应国家促进全民健身和体育消费的政策规划，进一步推动体育产业高质发展。在上级主管单位的指导下，上海体博会组委会决定于2022年05月31日-06月02日在上海虹桥-国家会展中心召开“2022上海国际体育用品博览会”。主办方希望通过展会的举办能够帮助更多企业在疫情常态化更加及时有效的获取市场信息和展会平台，细分主体需求衔接产业链上下游，搭建专业实效的行业交流及资源共享平台，打通供需交易与合作渠道，助推中国体育产业的高质量发展。

　　ln order to actively respond to the state policy to promote national fitness and sports consumption,further push forward the high-quality development of the sports industry, Shanghai International Sporting Goods Trade Fair 2022, directed by superior department and hosted by the organizing committee of SGF, will be held from May 31 to June 02, 2022 at National Exhibition and Convention Center-Shanghai. The organizing committee devotes to assist more companies in obtaining market information during the epidemic period. On basis of subdividing a market into groups of buyers and connecting with the upstream and downstream of the industry chain, the show will build a professional andeffective platform to deepen cooperation and communciation, and open up channels for supply and demand to promote the high-quality development of China's sports industry.

　　同期活动

　　CONCURRENT ACTIVITIES

　　展会同期将举办上海体育产业发展峰会、细分行业交流会、标准研讨会、商贸对接会、地方体育产业推介会，及各类创新型活动等数十场配套活动，通过展会和论坛活动结合的形式能够帮助更多企业把握市场消费现状和确立正确营销方案。

　　During the exhibition, there will also be a series of supporting activities such as Shanghai Sports Industry Development Summit, Sub-Industry Exchange Meeting, Standard Seminars, Business Matchmaking Meetings, Local Sports Industry Promotion Meetings, and various innovative activities.Combined with forums activities and exhibition, the organizing committee make efforts to assist more enterprises in grasping the current situation of the consumption market as well as developing the annual marketing plan.